About the Book

Attention Authors, Speakers, Coaches and other
Information-Based Solo-Entrepreneurs:

Is Your Website Undermining
Your Business?

If it has fallen victim to one of the
5 Deadly Mistakes discussed in
Home Sweet Home Page,
it most definitely is!

Dear Friend,

Each day … no, minute … that you have an ineffective website representing your talent, you are losing business, losing opportunities and losing the chance to make a difference in this world.

Chances are, you got into your line of work because you were passionate about something and wanted to share that passion with others. As Michael Port puts it, you “stand in the service of others.” But, when you can’t get your message out there to those you were meant to serve, how can you accomplish the task you were put on this Earth for?

You may be highly skilled and knowledge about what your topic, but not know a thing about how to express your value to an annonymous web surfer who happens upon your website.

questionAnd so, many authors, speakers and coaches limp along, wondering why they aren’t attracting more clients, growing a list of prospects more quickly, or converting web visitors into subscribers. So they hire web designers to create beautiful, flashy websites. Or they slap together a simple, ordinary blog. And they may notice a blip in business, but not what they were hoping for.

What’s wrong? they say. Why aren’t more people lining up to hire me, book me, buy my products? Isn’t my website pretty enough? Don’t I provide enough relevant information?

And they never figure out what’s wrong.

And the kicker is, most of the time, it would take just a few simple changes to their home page to turn all this all around!

Yes, simple, easy-to-do, tweaks to your home page can improve your website’s success.

And you’ll learn what they are in Home Sweet Home Page: The 5 Deadly Mistakes Authors, Speakers and Coaches Make with Their Website’s Home Page and How to Fix Them! — a little, 7-1/2″ by 7-1/2″ book packed with useful, easy-to-understand information that you can apply to your website before the week is out!

Inside, you’ll find out:

  • The 5 basic types of website and what purpose each serves.
  • How your domain name can make or break your business, reputation and perceived expertise.
  • Why an opt-in box is important and where you should place it on the home page.
  • The basics you need to know about opt-in incentives.
  • A simple technique you can use to optimize information on your home page for better search engine results.

And so much more … including the 6 questions you simply must to answer with your website if you want it to be an effective marketing tool.


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